Television advertising is a unique field of marketing in that it allows you to appeal to multiple senses: both sight and sound can be used to influence potential customers to try out your product or service. It’s a powerful advertising medium, but as with any other type of marketing, it’s easy to make missteps if you’re not familiar with the field. Following are a few pointers to keep in mind when designing a campaign for television advertising in Baton Rouge, or even just deciding whether television advertising is right for you.
1 — Keep it Simple
A television ad spot can be a variety of lengths—15 and 30 second ads are the most common. You have a very limited amount of time to make an impression on consumers, so if you’re advertising in Baton Rouge, your message should be direct and to the point, so that potential customers understand exactly what products or services you’re offering, and why you present a valuable opportunity. Refrain from excessive or flashy graphics in favor of simple and direct messages.
2 — Be Consistent Across Ads
If you’re planning on running multiple ads across a period of time, they should have similar themes and visual designs to increase your brand’s recognizability. You may even consider developing a character or story that can be used throughout a series of ads and which will help consumers remember your brand and your products.
3 — Invest in Quality
Television advertising in Baton Rouge is not cheap, but if you’re going to invest in this type of advertising, it’s worth spending extra money to ensure you receive a high-quality product. Working with an experienced advertisement company in Baton Rouge is a good start, but even professionals can’t work their magic with no capital. Be ready to invest what is necessary to achieve high quality in audio, video, graphics, and animation—consumers do know the difference, and an unprofessional presentation can easily sink your ad.