Advertising in Baton Rouge: A Tough Game

Advertising in Baton Rouge: A Tough Game

With a population of nearly 230,000, Baton Rouge is the second largest city in Louisiana—second only to New Orleans. The sizable population means that the city has a lot to offer, from delicious food and great music to Saturday nights at Death Valley. Also coming with...
Television Advertising Pointers

Television Advertising Pointers

Television advertising is a unique field of marketing in that it allows you to appeal to multiple senses: both sight and sound can be used to influence potential customers to try out your product or service. It’s a powerful advertising medium, but as with any other...
Keys to Successful Radio Advertising

Keys to Successful Radio Advertising

In the age of iPods and the proliferation of streaming apps, it would seem that radio advertising might take a backseat to newer technologies. However, a 2015 Nielsen study revealed that radio still reaches nearly 223 million adult listeners weekly, which is 93% of...
Business Advertising Do’s and Don’ts in Baton Rouge

Business Advertising Do’s and Don’ts in Baton Rouge

Advertising to potential customers is a necessary part of owning any business. Sure, a small business that’s just starting out can gain momentum and customers simply through word of mouth, or friends and family. But if you’re looking to make it to the big leagues, or...
Advertising Effectively

Advertising Effectively

Do you know the buying habits of your customers? What phrases, stories or events will move them to consider your product or brand? What time of day does your client typically shop? Are they mostly “weekend shoppers”? What do they watch, read and/or listen to? How much...