Louisiana Radio Advertising: Target Your Market

Louisiana Radio Advertising: Target Your Market

Radio is a unique medium when it comes to advertising. Although other types of advertising are flashier, such as TV commercials or even billboards on the side of the road, radio advertising continues to reach a very high percentage of consumers compared to other types...
Keys to Successful Radio Advertising

Keys to Successful Radio Advertising

In the age of iPods and the proliferation of streaming apps, it would seem that radio advertising might take a backseat to newer technologies. However, a 2015 Nielsen study revealed that radio still reaches nearly 223 million adult listeners weekly, which is 93% of...