In a world that is becoming increasingly reliant on the internet, digital advertising is the most influential way to promote your business.  Social media pages such as Facebook or Instagram, business websites, Yelp, Youtube.  All are great tools in the new era of digital advertising.

So how do you get started?  With so many paths to take, it can seem daunting. For the beginners, creating a business Facebook page and using their promotional tools is a great start.  You can set up a budget and the website generates ads that appear on Facebook feeds for users in the target area.  Depending on your budget, you can reach regionally or nationally.

Adding your business to Yelp is a great way to get direct feedback from customers, for yourself and potential patrons. For a lot of consumers, reading reviews is an important aspect of choosing a plumber, a doctor, a gym or a restaurant.

If you’re looking to get more involved in digital advertising for your business, a website is the way to go.  Hiring an advertising firm that can handle your business’s needs in the ever-increasing internet age can help you maximize your business’s visibility and therefore your profits. They can create a visually appealing and unique website that is easy to navigate for the consumer, and use tools to track how well the website and ads are reaching people.  Keeping your website updated with new content on a regular basis is important, and advertising companies can do just that.  Search engine optimization articles are a great way to improve your websites visibility when doing a google search.  How does it work?  Your ad agency will publish regular content to a blog on your website.  These articles will use relevant titles and keyword phrases inside the article to generate clicks.  The more regularly your website is updated, the more visitors will frequent your page, and the higher up the Google search list you get.

Why is digital advertising so important?  According to a Pew Research Institute study, 89% of people use the internet on a regular basis.  Unlike a billboard that reaches only those who drive past it, a web presence for your business means you are a click away at any given moment.