Television Advertising Pointers

Television Advertising Pointers

Television advertising is a unique field of marketing in that it allows you to appeal to multiple senses: both sight and sound can be used to influence potential customers to try out your product or service. It’s a powerful advertising medium, but as with any other...
Keys to Successful Radio Advertising

Keys to Successful Radio Advertising

In the age of iPods and the proliferation of streaming apps, it would seem that radio advertising might take a backseat to newer technologies. However, a 2015 Nielsen study revealed that radio still reaches nearly 223 million adult listeners weekly, which is 93% of...